Fastest Trailer Ever To Launch The Slowest Show
Super stoked to share the launch of a new first-of-its-kind comedy with you, The Slowest Show. The show is like ASMR for your eyes. It's Slow TV that’s as funny as it is relaxing.
The show is a collaboration between the awesome teams at Kelly&Kelly and CBC Gem. To help launch the show, we created the Fasted Trailer Ever:
Filmed during COVID, the series brings back people-watching back by inviting viewers to everyday locations like a skatepark, wave pool, ice rink, art gallery and more.
Each 20 minute episode is beautifully filmed in a single, continuous wide shot. Without any dialogue The Slowest Show removes any language barriers, is appropriate for all ages, making it extremely accessible.
Designed to be actively or passively viewed episodes can be rewatched in the background while doing your taxes or doom-scrolling. But attentive viewers are rewarded the more they pay attention - catching hilarious moments of improv or visual easter eggs. Like this mishap in the Art Gallery episode:
The show features lots of talented collaborators including the hilarious Andrew Phung, star of CBC’s Kim’s Convenience, who directed the Art Gallery episode via Zoom:
It was a dream project and I was so fortunate to collaborate with my awesome studio mates Chairman Ting, Art by Aiken, as well as Rafael Gi on the launch campaign!
Watch The Slowest Show on CBC Gem.
Follow The Slowest Show on Instagram and Twitter.
Full credits for the project are:
Art + Design Studio: Chairman Ting Industries Inc.
Art direction: Aiken Lao
Design by: Aiken Lao
Design intern: Alison Johnstone (IDEA Grad 2021)
Creative direction by: Carson Ting
Impact strategist: Leah Gregg
Motion Design: Eric Wada
Client: Kelly&Kelly Creative
Producer: Michael Grand
Series Writer/Directors: Pat Kelly & Chris Kelly
Series DOP: Joe Schweers
ART GALLERY Director / Exec Producer: Andrew Phung
BOWLING ALLEY, SKATEPARK, MINI PUTT Writer / Director: Maddy Kelly
ICE RINK Writer/Directors: Bita Joudaki & Christine Bortolin
WAVE POOL Writer/Director: Nima Gholamipour
Head of Production: Lauren Bercovitch