With innovative earned media strategies and a mastery of the social media landscape, I’ve earned billions of impressions in the press and on social platforms for Canada's most viral advertising campaigns for clients Uber, Molson Canadian, Sport Chek, and A&W Canada.
I've also been fortunate to raise awareness for non-profits around the world. Including clients like the AAUW by illustrating the wage gap and drawing a new $10 bill, reimagining hospital gowns for teens with the help of top-designers for Starlight Children’s Foundation, and raising awareness for impaired driving by providing a sobering message on St. Patrick's Day with Arrive Alive.
My content strategy for social campaigns has been recognized as best-in-class by the Facebook Studio Awards, Mashable’s Mashies, the Shorty Awards, and featured in case studies by Twitter.
Photography courtesy of Valerie Lina